Join the FCXC Community!

To maximize your conference experience, we invite you to join our Franchise Customer Experience Conference (FCXC) event community. Available from your computer, tablet, IOS and Android devices.

Use it to:

Plan who to meet: Join the community, find out who is attending and pinpoint potential connections.
Socialize: Communicate with fellow attendees and connect with them on your social networks.
Stay up to date: Browse the agenda, mark your favorite sessions, see offers from sponsors and follow the event tweets.

We hope you utilize this space to meet and connect with fellow attendees. Create meetings, network, and get excited about this year's event!

NOMINATIONS NOW CLOSED

The Franchise Innovation Awards by Franchise Update Media recognize the most original and impactful innovations in franchising. These awards celebrate forward-thinking brands that are driving growth through smart execution in marketing, operations, technology, product development and human resources.

With 16 award categories, this is your chance to gain industry-wide recognition as a finalist or winner of a 2025 Franchise Innovation Award.

Recognition at the Franchise Customer Experience Conference

Winners in the Marketing & Branding and Operations & Technology categories will be honored at the Franchise Customer Experience Conference in Atlanta, June 24-26, 2025.

Finalists for the Franchise Marketing Leadership and Operations & Technology Leadership Awards will have the opportunity to share their innovation story at the conference, showcasing their success to industry peers.

Winners of the Franchise Marketing Leadership and Operations & Technology Leadership Awards, along with all category winners, will be announced at the awards ceremony on June 25.

Don’t miss your chance to be recognized as a leader in franchise innovation!

2024 Winners List

Overall Winners

Tropical Smoothie Cafe - Marketing & Branding
Homewatch CareGivers- Operations & Technology

Marketing & Branding Finalists

Tropical Smoothie Cafe
KFC
MOOYAH Burgers, Fries & Shakes
Primrose Schools

Operations & Technology Finalists

Goldfish Swim Schools
Hungry Howie's
Homewatch CareGivers
Camp Bow Wow

Marketing & Branding

Tropical Smoothie Cafe	Best Big Budget Campaign
Budget Blinds	Best Digital Campaign
KFC	Local Marketing Leadership
Blaze Pizza	Best Limited Budget Campaign (under $1 million)
MOOYAH Burgers, Fries & Shakes	Best Loyalty App
Primrose Schools	Best PR Campaign
Smalls Sliders	Best Social Media Campaign
Tropical Smoothie Campaign	Cause Marketing Champion

Operations & Technology

Little Caesars	Most Innovative Building Design, Remodel, or Prototype
Homewatch CareGivers	Most Innovative Franchisee Support
Cousins Maine Lobster	Most Innovative Operations Team
Goldfish Swim Schools	Most Innovative Use of Data
Batteries Plus	Most Innovative Use of Technology

Products & Services

Hungry Howie's	Most Innovative Product Introduction
Homewatch CareGivers	Most Innovation Service Introduction
Camp Bow Wow	Most Innovative Use of Customer-Facing Digital Tools
Goldfish Swim Schools	Most Innovative Use of Data
AlphaGraphics	Most Innovative Use of Technology: Services

Human Resources

Generator Supercenter	Most Innovative Employee Hiring
Generator Supercenter	Most Innovative Employee Recruiting
BrightStar Care	Most Innovative Employee Retention
Altitude Trampoline Park	Most Innovative Employee Training