Join the FCXC Community!

To maximize your conference experience, we invite you to join our Franchise Customer Experience Conference (FCXC) event community. Available from your computer, tablet, IOS and Android devices.

Use it to:

Plan who to meet: Join the community, find out who is attending and pinpoint potential connections.
Socialize: Communicate with fellow attendees and connect with them on your social networks.
Stay up to date: Browse the agenda, mark your favorite sessions, see offers from sponsors and follow the event tweets.

We hope you utilize this space to meet and connect with fellow attendees. Create meetings, network, and get excited about this year's event!

Nominations Now Open: 2025 Franchise Innovation Awards

The Franchise Innovation Awards by Franchise Update Media recognize the most original and impactful innovations in franchising. These awards celebrate forward-thinking brands that are driving growth through smart execution in marketing, operations, technology, product development, and human resources.

With 19 award categories, this is your chance to gain industry-wide recognition as a finalist or winner of a 2025 Franchise Innovation Award.

Nomination Deadline: March 21, 2025

Don’t miss this opportunity—submit your nomination today!

Submit Here

Recognition at the Franchise Customer Experience Conference

Winners in the Marketing & Branding and Operations & Technology categories will be honored at the Franchise Customer Experience Conference in Atlanta, June 24-26, 2025.

Finalists for the Franchise Marketing Leadership and Operations & Technology Leadership Awards will have the opportunity to share their innovation story at the conference, showcasing their success to industry peers.

Winners of the Franchise Marketing Leadership and Operations & Technology Leadership Awards, along with all category winners, will be announced at the awards ceremony on June 25.

Don’t miss your chance to be recognized as a leader in franchise innovation!

2024 Winners List

Overall Winners

-Tropical Smoothie Cafe - Marketing

-Homewatch CareGivers- Operations & Technology

Marketing Finalists

-Tropical Smoothie Cafe

-KFC

-MOOYAH Burgers, Fries & Shakes

-Primrose Schools

Operations & Technology Finalists

-Goldfish Swim Schools

-Hungry Howie's

-Homewatch CareGivers

-Camp Bow Wow

Marketing & Branding

Tropical Smoothie Cafe Best Big Budget Campaign
Budget Blinds Best Digital Campaign
KFC Local Marketing Leadership
Blaze Pizza Best Limited Budget Campaign (under $1 million)
MOOYAH Burgers, Fries & Shakes Best Loyalty App
Primrose Schools Best PR Campaign
Smalls Sliders Best Social Media Campaign
Tropical Smoothie Cafe Cause Marketing Champion

Products & Services

Hungry Howie's Most Innovative Product Introduction
Homewatch CareGivers Most Innovative Service Introduction
Camp Bow Wow Most Innovative Use of Customer-Facing Digital Tools
Goldfish Swim Schools Most Innovative Use of Data
AlphaGraphics Most Innovative Use of Technology: Services

Operations & Technology

Little Caesars Most Innovative Building Design, Remodel, or Prototype
Homewatch CareGivers Most Innovative Franchisee Support
Cousins Maine Lobster Most Innovative Operations Team
Goldfish Swim Schools Most Innovative Use of Data
Batteries Plus Most Innovative Use of Technology

Human Resources

Generator Supercenter Franchising, LLC Most Innovative Employee Hiring
Generator Supercenter Franchising, LLC Most Innovative Employee Recruiting
BrightStar Care Most Innovative Employee Retention
Altitude Trampoline Park Most Innovative Employee Training

Recognizing franchising’s most innovative companies – game changers and disruptors

A full list of categories can be found on the Franchise Innovation Awards below.

Award Categories